the Discovery channel series about actor southern and his efforts to expand the business, is returning for a third season. which aired early in 2022, saw Belushi joking around with his cousin, Chris, welcoming visitors such as Guy Fieri and Dan Aykroyd, and more. In a January, 2022 Belushi talked about the mixture of comedy and information on “Growing Belushi.” It adds up to what Belushi calls “edutainment,” “I’m really trying to build confidence in cannabis by showing how it’s grown,” Belushi said, explaining his belief that cannabis offers health benefits and has valuable medicinal uses. According to Discovery, Season 3 of “Growing Belushi” will find Belushi and “his ragtag team of farmers” taking the “artisanal Belushi’s Farm and turning it into a national cannabis brand while setting their sights on a bigger goal, global expansion.

But, as Discovery audiences have learned, Jim is his own worst enemy. Will he learn from his mistakes and take his cannabis business across the USA and overseas, or will it go up in a cloud of smoke?” The season begins with Belushi dealing with “a suspicious fire” at the farm, which sent $500,000 worth of cannabis, his barn and drying facility “up in smoke” (we have a feeling we’ll be hearing that phrase more than once in the new season). “Was it an inside job, ‘According to Jim’ haters, neighborhood crime, or worse?” the press release asks. As the investigation continues, Belushi and his team work to find a location to prepare and process the next harvest. “With another $500,000 of cannabis on the line,” the press materials say, “the future of Belushi’s Farm is at risk.

” Season 3 will also see Belushi pursuing his ambition to expand his brand across the country, to sell such strains as “Captain Jack,” “Cherry Pie,” and “Blues Brothers Working Man’s Brand.” And look for road trips with Chris and Dan Aykroyd, Belushi’s business partner. Also on tap is a trip to the central coast of Calfornia to “chase a mystical rumor of the legendary and elusive ‘Big Sur Holy Weed,’ a cannabis seed that launched the hippie cannabis revolution in California in the 1960s.” And, since this new season is premiering in April, it may not come as a shock to hear that the Discovery channel will air a “Growing Belushi” marathon to celebrate 4/20, the annual celebration of cannabis. That marathon will start at 7 a.

m. PT/ET on Thursday, April 20. — Kristi Turnquist 503-221-8227; ;